Neuro Web Design -Sales on the Internet-

We like to think we make our decisions by careful thought, but most of our decisions come from our unconscious and are especially powerful when emotions are involved. Your attention is grabbed when the word "you" is used because your primitive brain cares about you, sex, food, and change in the environment often related to survival and fight or flight issues.
We are swayed most by those we see as similar to us, are attractive and whom we associate. Our brains are most responsive to stories because it likes to process visually. Stories on websites are the most influential and effective means of communicating. So create something new on your site via a story. Humans are social creatures. Stories involving fear, loss, danger and excitement have the strongest effect on us but if you are selling a product be aware that you want to stay positive, so if you can't solve the problem with your product, don't talk about the problem.
*People will do what others are doing. Social validation via ratings or testimonials motivate us to act.
*Giving something like a gift that has value to the person triggers reciprocity and concession, especially if it is done before you ask someone to sign up. Studies have shown that if you require the person to give their name in order to get your gift, they may log off and feel it is a trick, but if you give them the information or gift first, indebtedness is triggered and then reciprocity and concession.
*Scarcity or the appearance of scarcity makes the item more desirable. Too many choices can cause the person to choose nothing. The order of choice is also important. People often select the first choice.
Lastly, people like to be consistent, so get them to make a small commitment and they may commit to more at a later time. Ask them to do what you want them to do.
Good Luck!
Dr. Karen McGraa, The Media Psychologist